What to Include ‘Above the Fold’

Talking tech to a non-technical audience. Helping you make sense of our ever-changing technical world.

Have you ever wondered what the term “above the fold” means? Traditionally, “above the fold” referenced the top half of the front page of a newspaper—the part above the fold in the paper. This was the part of the paper that people saw first, and thus headline news often appeared there. 

Online, the term “above the fold” refers to the first part of a homepage or webpage that a person sees without scrolling. The design of the above-the-fold (ATF) area is important because it’s the first thing an internet user will see when they land on your website’s homepage. 

If you are worrying about the design of your website, you are probably worrying about what to include in the ATF area. You don’t want to make it too cluttered or busy that visitors don’t know what to do or where to look. You also don’t want it to be too sparse so that people aren’t sure what your website’s purpose is. 

Today’s post is inspired by the website of the Law Offices of Michael Cordova. Their website does a good job of properly designing the above the fold region of their homepage.

What to Include in the ATF Section of Your Website’s Homepage

There are several things you want to include in the ATF region of your website’s homepage.

Call to Action

One of the first things you’ll want to include is a call to action. You want your site visitors to be able to contact you without much difficulty. Have you ever been on a website and had to search all over the place to find contact information or a contact button? It’s almost like they don’t want to be contacted. 

Make sure to tell your visitors what they are supposed to do or how they can get in touch with you.


You will want to ensure that your website’s purpose is clearly defined in the ATF. You don’t necessarily have to have a purpose statement, but ensure that the purpose is clear. For instance, if your business is a law firm, make sure that visitors can quickly determine that from the design of your ATF.


Include information in the ATF that will impress your visitors right away. Include awards, reviews, or anything that will make your visitors take you seriously. When you visit a business website, you probably are more inclined to obtain services or purchase a product from the business if its site looks professional and legitimate. 

Websites can scare visitors away if they’re not well-designed, so be sure to include anything that will make your business or website appear more trustworthy.

Come Back Again Soon!

Hopefully this information was helpful for you, especially if you’ve been wondering what to include in the ATF section of your website. Check back in with Clean Tech Chatter soon for more information for the non-technical among us.