How Keywords Work for SEO

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SEO (search engine optimization) is the process of getting your business to rank in Google’s search engine results pages (SERPs). There are a number of steps that go into this process, such as obtaining backlinks, increasing traffic to your website, branding, website design, keywords, and more.

Today, we are going to talk about how keywords work when it comes to SEO.

Keywords for SEO

Keywords work by helping Google and other search engines recognize the purpose of your website. 

For instance, if you are a criminal lawyer and you have a law firm, you might want to add keywords to your pages to attract a certain type of criminal client. 

Suppose you are looking for DUI cases in Clearwater. You could include these keywords on your website and pages: Clearwater DUI lawyer. You could include it a few times on the page to ensure that Google understands the purpose of the web page. If you are looking for sex crime cases, you might include Clearwater sex crime lawyer on a different web page.

You see, you want to be specific in your keywords so you actually get the attention of the audience you’re going after. You also want to include the keywords that internet users will likely type into a search engine.

For example, if you run a landscaping business in Phoenix, you may include Phoenix landscape designer for your keywords.

Including the location is important because that’s how search engines figure out where your business is located and which internet users they should display the content to.

That being said, if you are a national company, you might try something else. 

Researching Keywords for Your Business

You will want to do a lot of research before you start including keywords on your website and landing pages. You could accidentally include a lot of keywords that no one is searching for. 

There are various tools that can help you figure out which keywords to include on your website.

SEO can be tough for most people. Keep in mind that there are companies out there that can help you with your SEO efforts.

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Hopefully, this information about keywords for SEO was helpful for you. Clean Tech Chatter remains dedicated to talking tech to a non-technical world. We are not techies, either. Together, we can figure out technology so that our lack of knowledge won’t hold us back.