Is Website Content Really That Important?

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Clean Tech Chatter was talking with a Nashville personal injury lawyer the other day. They expressed some frustration over the time-consuming process of content creation, and they were wondering how important website content really is.

Can you just write up a few informational pages for your website and then never touch the site again? Is it really important to keep creating website content?

How Website Content Helps You Grow Your Business

It would be nice if you could write a couple of pages of content, and that would be enough to draw visitors to your business. Unfortunately, this is not realistic. Content serves many functions.

SEO

One of the most important ways to get visitors to your website is through search engine optimization (SEO) efforts. This is when a potential customer conducts a search and locates the information or businesses they need through the search results. Your content must be well written and relevant to the searcher’s key words.

Informational and Useful

The content you put on your landing pages and website must be useful for those who read the content. If it’s confusing or not useful, people will leave your website or landing page in search of information they can use.

Conversion

Additionally, your content should be more than just informative and useful. It should also be persuasive and convince the potential customers that your business is what they’re looking for. You don’t want to leave it up to the customer—you must show them that your products or services are what they’re after.

Customized

Your content must be customized to the services or products you provide. You can’t expect generic content to convince people that your business is the one they need. You must remain relevant by updating your content on a regular basis and ensuring that it’s detailed enough to stay useful.

Your content should stand out from the pack, because it’s unlikely that yours is the only business or company offering people a certain type of product or service.

You must put in the work to ensure that your website, landing pages, social media content, and other content is the best out there. You want to give your business its best chance to grow. Content is imperative to that goal.

Final Note

Clean Tech Chatter is here to help you speak tech. We hope you found this article on website content helpful. Check back in with us for more tech chatter.