Writing Headlines for an Online Audience
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Writing for an online audience can be frustrating and overwhelming. Many people give up and go back to traditional methods of reaching customers or consumers. However, the online marketplace continues to grow, and if you don’t keep up, you could get left behind.
We can’t tackle everything you need to know about reaching an online audience in one post, but we can at least help you capture your audience’s attention by writing attention-grabbing headlines that will connect with your audience.
For the purposes of this article, I’ve chosen an example business model and audience. Suppose you are a Rancho Cucamonga divorce attorney and you’re trying to get more divorce cases in the Rancho Cucamonga area. How will you write headlines that will capture the attention of your would-be divorcee clients?
How to Write Headlines to Capture an Online Audience
The first thing you need to know about the online audience is that it has a short attention span. You need to grab them quickly and nail them to the floor before they get away! There is a reason clickbait works so well. It catches your attention and pulls at your emotions or curiosity or sense of adventure.
There’s no reason you can’t use these same principles and apply them to your headlines. Of course, after you capture your audience’s attention, you’ll want to make sure you hold it and don’t deceive your audience, but that’s an article for another day. You should make your headlines short, snappy, interesting, and emotional.
Here are a few tips on how to write great headlines for an online audience:
Use Action Words
In your headlines, you could try to use words that will make your audience feel like they are being empowered to do something. Using our example above, you could try something like this:
- How to Win in Divorce Court
- Putting Your Divorce Behind You
- Securing Financial Success After Divorce
Connect with Your Audience on an Emotional Level
Your headlines should bring up emotions for your audience. For instance, you might want a potential divorce client to feel comfortable talking to you, so you might show them in your headline that you understand what they’re going through.
Here are a few examples of how to connect with your audience emotionally:
- Overcoming the Emotional Impact of Divorce
- Child Custody Disputes Can Be Emotionally Draining
- Bracing for Life After Divorce
These are just a few examples to help you understand how to write headlines for an online audience.
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